Green Gold Store is a kid's shop, which houses all the original products & merchandises of Chhota Bheem, Mighty Raju, Krishna Balaram, Chhor Police & Luv Kush. All the products are sourced by Green Gold Licensing & Merchandising (I) Pvt Ltd.
The minimum area required for opening a Green Gold Store is 300 sq ft.
Green Gold Store can be opened in any location, which has good footfall, good visibility &/or high concentration of children & schools. The location can be a shopping mall, high street, market area, key roads etc.
Green Gold Store cannot be opened or operated from the house. It needs to be a commercial establishment.
Prior or formal training in retail management is not a prerequisite. Focus & dedication are the key requirements & most importantly the love for the brand 'Chhota Bheem'.
All Green Gold Stores have a standard design & layout which will be provided by the company.
Other brand, service, product or commodity cannot be kept in Green Gold Store. Only products & merchandises supplied by Green Gold or its authorized suppliers can occupy space in the Green Gold Store.
There’s no policy regarding the monopoly to a particular party for a city. We are looking at multiple stores if there is a good market & demand for the products. But we keep a minimum distance of 3 km. between each store. We encourage existing franchisees to open multiple stores in the city if there is good response.
There are no discounts on the commercials. The rates given are competitive & as per market standards.
Yes there is a return policy for stock, which does not sell. You can return the stock after nine months with prior permission & approvals from Green Gold.
The most important factor to be considered while opening a Green Gold Store in location. One has to see that the location has clean visibility, good footfall, easy accessibility & centrally located. This will help the franchisee to maintain good sales for a long period. Its also recommended to do a survey/ research/ market analysis of the location & area.
The craze of Chhota Bheem is going to be there for a long time to come & this is supported by introducing new series & work on theatrical movies every year. Green Gold is primarily an animation company & there will be more characters getting introduced as per market feedback & demand. Mighty Raju is such a product which was introduced in 2012 & has garnered a fan following. Likewise, there are other concepts & characters, which are getting developed & will get introduced in time.
Some of the local initiatives that are easy to execute & cost effective are - Leaflet distribution in newspaper & market areas at regular interval, tie up with schools to promote the products & store address, participate in local exhibitions & events, local tie up for cross promotions.
The marketing & promotion at local level would be taken care by the franchisee. The franchisee has to initiate & implement contact programs in key localities, markets, residential areas in the city to drive in the customers. Green Gold will help the initiatives by means of creative support, mascot activities, promotional ideas/ games etc.
Marketing & promotional events on a national scale will be taken care by Green Gold like newspaper/ television advertising, large scale events, national tie ups etc.
Every business involves a certain amount of risk. In case the Green Gold Store is performing below standards, Green Gold will support with mascot activity, PR activity, BTL activations & suggest schemes & promotions to implement with equal participation from the franchisee. Change of store location can also be recommended if walk-in customers are low.
The important points of action to set up the Green Gold Store are mentioned below -
- Party to sign the LOI (Letter of Intent) after principally agreeing to the concept & commercials.
- Party to search for shops as briefed by the Green Gold representative with options.
- Green Gold representative & party to finalise the shop & location mutually.
- Party to share the measurements & photographs of the shop for design work.
- Party to initiate the process for a new company formation or share the required documents for an existing company to initiate the agreement between Green Gold & party.
- Party to remit the franchisee fee along with the fee for the ERP software. Note the ERP software will be paid directly to the third party.
- Green Gold to initiate the designing process & share the same with Party along with the color details.
- Party to initiate the construction of the store with local carpenters/ architects.
- Green Gold & Party to mutually finalize the launch date of Green Gold Store.
- Party to pay the amount for initial stock once 50% work on interiors are done.
- Party to send the required documents to Green Gold who will arrange the stock dispatch from Hyderabad warehouse.
- Party to share the measurements for internal branding before interiors are done.
- Party to start the publicity of the Green Gold Store a week before the launch date by use of handbills, posters, banners, press advertising, social medias etc.
- Green Gold representative to visit the store prior to the launch date to set up the store, install the billing software & training.
- On the launch date Chhota Bheem mascot activity is conducted by Green Gold.
Yes there is an exit policy. The franchisee & Green Gold can give a one month notice & exit the agreement.